In the automotive retail realm we’ve helped our clients achieve success
through strong brand building, provocative creative and (most importantly)
consistency: in both media and message. We’re proud to have helped build
some of the greatest automotive retail brands in Northern California.
Have you seen me? I’m a simple url and a bold yellow license plate frame insert.
Perhaps the Del Grande Dealer Group’s finest advertising media rolls off the lot every
single day. Others have tried to imitate it, but there is only one original. Be happy!
DGDG.COM RADIO CAMPAIGN

Deliver happiness, “No Brainer Deals” and 100% customer satisfaction. This philosophy has
made the Del Grande Dealer Group the #1 family owned automotive group in the Bay Area.
DGDG.COM TV CAMPAIGN

It's one thing to shove a typical car dealer into their own commercials. But Shaun Del Grande is far from
your typical car dealer. His boundless enthusiasm and genuine belief in the DGDG business philosophy
connects with consumers. Over 75,000 vehicles sold over the past three years is proof of the pudding.
MICHAEL JS BODY SHOP

Vanilla not served. With an extremely limited budget, sometimes you just have to break the rules to break through.
That’s what we did with Michael J’s Body Shop – Santa Clara County’s #1 rated automotive body shop.
You’ve got to love clients who have the lug nuts to say, “We may get calls, but we’ll definitely get noticed.”
STEVENS CREEK AUTO ROW

Shaun Del Grande hired us based upon our huge success in the 90’s establishing the
Steven Creek Auto Row as the #1 destination to buy a car in the Bay Area.
“Make The Right Call” Radio Campaign
STEVENS CREEK VOLKSWAGEN RADIO

One of the Stevens Creek Auto Row’s most successful dealers, Mr. Steve Cornelius, wanted something very
different to help brand his “all new” Volkswagen dealership. The result was one of the most memorable radio
campaigns in Bay Area broadcast history. Like Shaun, it takes a great client to make great spots.
MARK MORRIS TIRES

If you can sell cars, you should be able to sell tires right? That's why Mark Morris Tires brought us in to
establish them as the mecca for high performance tires backed by high performance service.
Copywriter David Wolfe, musical director Phil Schroeder and voice talent Tony Jay created radio magic.
NORTHERN CALIFORNIA GMC TRUCK DEALERS

In the 90’s GMC asked us to help capture a younger demographic – while maintaining a feel
their older base could relate to. This testimonial campaign struck just the right tone.
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