You don't sell hundreds of thousands of vehicles by accident. You do it by making guests happy, and cultivating a unique and ownable position. DGDG is now Northern California's Largest Family Owned Automotive Group.
STEVENS CREEK AUTO ROW
Shaun Del Grande hired us based upon our huge success in the 90’s establishing the
Steven Creek Auto Row as the #1 destination to buy a car in the Bay Area.
“Make The Right Call” Radio Campaign
STEVENS CREEK VOLKSWAGEN RADIO
One of the Stevens Creek Auto Row’s most successful dealers, Mr. Steve Cornelius, wanted something very
different to help brand his “all new” Volkswagen dealership. The result was one of the most memorable radio
campaigns in Bay Area broadcast history. Like Shaun, it takes a great client to make great spots.
MARK MORRIS TIRES
If you can sell cars, you should be able to sell tires right? That's why Mark Morris Tires brought us in to
establish them as the mecca for high performance tires backed by high performance service.
Copywriter David Wolfe, musical director Phil Schroeder and voice talent Tony Jay created radio magic.
NORTHERN CALIFORNIA GMC TRUCK DEALERS
In the 90’s GMC asked us to help capture a younger demographic – while maintaining a feel
their
older base could relate to. This testimonial campaign struck just the right tone.